Swim Shads are great striped-bass fishing lures. They are very realistic and look just like the baitfish they are designed to imitate. Swim Shads, like these Storm Wildeye Shad lures, are especially deadly when bunker are around.
Swim Shads are one of the best lures to use for striped bass fishing. They look more like the baitfish they are trying to imitate than almost any other lure. This is because they are molded in such a way that the coloring and design are impregnated. The body is given a halographic effect so that it looks like, and glistens like, real fish scales. Also, you are not going to alter the shape putting a hook into it; the hook is molded in as well.
These lures have a flexible tail that wiggles when the lure is retrieved through the water. Thus, you don't have to do a lot of funny jigging or jerking the rod to give the lure action. Do they work? They sure do. The only objection to these lures is that bluefish love them too, and after catching a couple of bluefish they are pretty beat up and need replacing.
Swim Shads are not the best lures to use when bluefish are around. Bluefish tend to bite the rear end off of Swim Shads, often missing the hook.
Swim Shads don't sink as fast as bucktails, and if the water is not too deep this is sometimes a good thing.
The most popular Swim Shads are the Storm Wildeye Shads, but now other manufacturers are making similar lures. For example: Tsunami and Panther Martin.

Storm Swim Shad Fishing Lures
Swim Shads now come in different versions and sizes to imitate most baitfish. The Storm Wildeye Shad is used mainly as a menhaden imitation rather than a shad.
Storm now has a WildEye Live P'Nut Bunker, a shorter, chubby lure to imitate a peanut bunker, and a longer thinner model, WildEeye Live Herring, to imitate a sea herring. These are shown on the right.